Our Purpose

We are changemakers. Society’s status quo is unacceptable and we are called to play a role in improving our communities. As a social enterprise, we believe that business can and should be a powerful force for positive social change.

At Redwoods, all stakeholders matter, of which shareholders are but a subset. Profits are necessary and good, but only as a metric of sustainability. We invest in our employees, providing them with the security that enables them to focus on Serving Others.

We hold ourselves and our stakeholders to a high moral standard. We courageously share data-driven truth, even when it’s inconvenient. Our work—delivered directly, through our customers and through other key partners—catalyzes behavior changes that make our communities safer. Our actions save lives and reduce injuries.

At the core of our model are insuring transactions that generate the data we depend upon to inform our changemaking. Those transactions carry with them a deep obligation to respond swiftly and with empathy—particularly in our customers’ most difficult moments—to help injured families and communities heal.

When we are at our best, we love, serve and transform communities.

Living Our Values

Redwoods exists to create safe communities for all. That calling doesn’t end at the edge of the pool or the walls of the school. In pursuing this purpose, we are guided by the following company values:
  • Caring
  • Honesty
  • Creativity
  • Positivity
  • Service
  • Changemaking

Values mean little unless they are acted upon. As a Certified B Corporation, we undergo a regular, third-party audit to assess our impact on our workers, society and the environment. (You can take a look at our current B Corp score to see how we are doing.) You can also use the links below to learn about how our values guide our decision making, and what this means for our customers, our staff, and all of the stakeholders to whom we are accountable.

We Stand for Love
We believe that all people have the right to be recognized for their true, authentic selves—including who they are, where they come from, who they love and how they identify. We expect the same of our customers. Learn More

We Stand for an End to Racism in all its Forms
As the world continues to grapple with systemic racism and anti-blackness, we are committed to do our part to dismantle them—both within our own organization, and within the movements we serve. Learn More

We Stand for Inclusion
We are committed to eliminating all forms of bigotry, racism, bias and discrimination. This includes following best practices as an employer, and sharing those practices with our customers. Read Our Diversity, Equity, Inclusion and Anti-Racism in the Workplace Policy

We Stand for the Earth
There can be no healthy economy on a sick planet. As a certified B Corp, we are committed to developing a truly sustainable business model—and to use that business model to encourage societal-level change. Learn More

We Stand for Service
Our business model is based on giving back, but our culture is, too. That’s why all of our employees are required to spend a minimum of 40 paid work hours per year in service to a non-profit community organizations.