How Storytelling & Branding Can Help Recruit & Retain Campers


Almost every camp in the country operated at a limited capacity in Summer 2020. Registration for 2021 is looking positive, but there are still many uncertainties for campers, parents, and staff. The way your camp tells your story will drive confidence and influence retention in a post-COVID world. Stories are universal to the camp experience. And—as major corporate brands and political candidates alike will tell you—storytelling is the most powerful tool to persuade action. In this session, you’ll learn how to use the basic components of storytelling, you’ll see examples from the world of mainstream branding and marketing, and hear real-world camp stories to help you drive change among staff, campers, parents, and even yourself. Your camp has a story to tell. Let us help you tell it.

If you would like to reach out to Sami or Stephen for more information, their contact information is below:

  • Sami Grover,
  • Stephen Dauchert,